Digital Marketing And Paid Media Campaign Specialist – Dayshift, Hybrid (alabang) Hmo Upon Hire Vacancies at Emapta

Job Info

WHAT DOES IT TAKE TO BE SUCCESSFUL IN THIS ROLE? In this role, you will drive paid marketing efforts on channels like SEM, Display, and paid Social. You will grow our current campaigns and explore new opportunities to bring in users. You should have a track record of acquiring new users in a cost-effective way while maintaining a great ROI. We are looking for a marketer who can think strategically but also execute in the platform in a high-growth environment. The ideal candidate enjoys both the creative and analytical aspects of delivering world-class campaigns. You must have a growth mindset, and a constant desire to scale your campaigns and budgets while meeting or beating ROI targets

Responsibilities:

• Build and manage paid user acquisition campaigns on AdWords, Display, Facebook, Instagram, LinkedIn and 

other channels

• Deliver and grow best-in-class acquisition campaigns, user engagement, tracking, and reporting capabilities

• Understand the target market and map their needs into marketing campaigns

• A/B test & optimize new images, copy, audiences, and landing pages

• Manage channel budgets and tactics to meet ROI & growth targets

• Create insightful and timely reporting. Report on successes and challenges of marketing campaigns, analyzing 

them and optimizing them based on data

• Paid Search Advertising

• Google Ads Management
• YouTube Ads Management

•Paid Social Advertising

• Facebook Ads Management
• Instagram Ads Management
• TikTok Ads Management

Required qualifications and experience:

• At least 2 years of experience in building, managing, and optimizing marketing campaigns

• Google and Facebook Ads certification

• BA/BS degree

• Proven track record of performance marketing success, through scaling paid media campaigns

• Experience managing paid advertising budgets, tools and resources (including external agencies)

• Understanding of marketing ROI and how to calculate profitability based on CPI, CPC, CPM investment.

• Creative problem-solver and analytical thinker and metrics-driven; ability to drive insights and trends from data

• Deep knowledge of tracking links, pixels, and marketing attribution

• Ability to demonstrate leadership, initiative, motivation, and a track record of “get it done”

• Entrepreneurial spirit with the ability to thrive and multi-task in a fast-paced environment

What is in store for you? 

• Above-average industry-standard compensation package

• Day Shift Work Schedule; Mon – Fri (7 AM – 4 PM)

• Access to top-of-the-line facilities and technologies; hybrid home arrangement

• 20 leave credits consumed at your discretion with up to 5 days commutable to cash

• Day 1 HMO plus 1 free dependent

• Exposure to world-class and high-level foreign clients and partners

• Employee engagement activities

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Company Description

Company Info

• Industry: Call Center/IT-Enabled Services/BPO
• Company Size: More than 5000 Employees
• Average Processing Time: 17 days
• Benefits & Others: Dental, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Emapta Academy, Smart casual, Morning / Mid / Night / Shifting
• Specific Location: Philippines