Makati City Jobs Marketing Manager Position at Philippines Urban Living Solutions Inc.

Job Info

Company	Philippines Urban Living Solutions Inc.
Position	Marketing Manager
Region	Makati City
Career Level	Assistant Manager/Manager
Work Experience	4 years
Qualification	Not Specified
Type of Work	Full-Time
Specialization Required	Building/Construction, Property/Real Estate
Minimum Salary	PHP 55.000
Maximum Salary	PHP 60.000

MARKETING MANAGER

The Head of Marketing is primarily responsible for the entire marketing department for Philippine Urban Living Solutions Inc. (PULS)’s brands. Specific roles as follows:

Leadership

• Practices servant leadership to the entire marketing department

• Attends mancom meetings as required

• Establishes annual Key Performance Indicators (KPIs) and cascades to each assigned team member

• Presides weekly Marketing meetings

• Spearheads annual Marketing Strategic Planning session

• Initiates departmental and encourages team’s attendance to HR trainings

• Ensures continued personal development by signing up to at least six (6) external online/offline trainings/seminars per year with certificates of attendance/completion to be filed in the Employee’s 201 folder; ensures the entire team also does the same

• Approves leaves and scheduling of each marketing team member

• Performs annual employee performance review of each marketing team member

General Management

• Creates, updates, and monitors multiple marketing calendars for each of PULS’ brands (co-living, hotels, etc.)

• Monitors, manages, and prepares the marketing budget per PULS brand

• Reviews and approves vendors quotations for final approval

• Reviews and approves merchandise items, sponsorships, and promotions

Reports

• Monitors and analyzes leads generated through marketing initiatives (Leasing Inquiries Report)

• Prepares month-end reports on leads generation, brand awareness source, campaigns ROI, OTA performance, website performance, publications, and others (report template & content to be discussed separately)

• Reviews and discusses each team member’s month-end reports (report template & content to be discussed separately)

• Reviews month-end reports sent by select vendors (web hosting, SEM/PPC, Display, online listing sites, etc.)

• Prepares board updates for marketing and monthly mancom updates

Market Research and Competitive Check

• Conducts periodical studies and surveys via Survey Monkey (move-out survey, quarterly survey, loneliness survey, etc.)

• Reviews competitive check and information updates and keeps updated with industry trends

Marketing Communications and External Relations

• Spearheads press releases and liaises with SMIC for article seeding

• Builds a bigger media network for all PULS brands

• Joins industry awards by submitting entries and represents the brands in awarding ceremonies (Coliving Awards, etc.)

Collaborative Marketing

• Liaises with external partners before, during, and after the implementation of MyTown Club Perks program MOA

• Collaborates with other industry partners and brands to boost brand awareness (WCM, Episode Korea, Coliving Insights, etc.)

Digital Marketing

• Contributes to increasing the likes, follows and engagement of branded social media accounts

• Creates new social media segments and content type as needed

• Manages, monitors, and analyzes the brands’ SEM, SEO, and Display efforts (Google Ads, Google Analytics, etc.)

• Boosts social media content as needed and monitors corporate credit card spending

• Audits response rates to chats (Facebook and Hubspot), messages (all social media accounts), and reviews (all social media accounts and OTA)

• Conducts annual reviews of all social media, website, Google Maps accounts

Email Marketing and Website Management

• Oversees email marketing campaigns (via Hubspot)

• Reviews blog content for website and LinkedIn (in-house and ambassador) prior uploading

• Liaises with external partner/s on website updates, revisions, monitor overall performance and report issues as they arise

• Update branded websites as needed (press room, blogs, metertons (co-living), monthly events (co-living), promos, other updates

Channel Management

• Signs up, oversees, and reviews listings (free and paid) in OTAs (co-living and hotels), real estate, and co-living listing sites such as Lamudi, Bedsandroomsph, etc.

• Manages, monitors, updates, and signs-up online revenue channels in conjunction with the Channel Management Specialist

• Tracks allocation and rate management of all OTA listings

• Reviews performance reports of each online channel weekly

Influencer Marketing

• Approves new ambassador contracts and conducts performance appraisals as basis for renewals

• Taps vloggers and social media influencers for tie-ups, collaborations, or sponsorships

Offline Marketing, Sponsorships, and Partnerships

• Reviews and approves offline marketing initiatives in coordination with the Marketing and Admin Officer

• Spearheads partnerships with schools, associations, societies, and companies for roadshows, sponsorships, and tie-ups

Community Events

• Brainstorms and approves monthly community events as proposed by the community team members

• Supports the community team by attending events

• Spearhead launches and other marketing events

Others

• Participates in PULS CSR programs

• Performs other duties as assigned by the PULS CEO

Apply for Work

Company Description

Company Info

• Industry: Property / Real Estate
• Registration No.: CS201114369
• Company Size: 51 - 200 Employees
• Average Processing Time: 28 days
• Benefits & Others: Dental, Medical, Sports (e.g. Gym), Vision, Regular hours, Mondays - Fridays, Business (e.g. Shirts)